Framinig

From the Frameworks Institute, some tips for using pictures in advocacy products:

• Avoid traditional images that have dominated the news regarding your issue.

• Avoid close-up shots of individuals unless they serve your framing goals, as they tend to assign responsibility to those individuals.
• Suggest the public nature of the problem with pictures of public and community settings.
• Use sequence and placement of photos to demonstrate cause and effect, and trends instead of isolated events.

More here.